The Rhetorical Triangle Smell of MAN!

When I first saw this magnificent creature of man, I couldn't help but to keep watching in humor. Recently Old Spice has been a sensation, not because of the product but because of this guy, Isaiah Mustafa! His role is the "perfect" man whom every man wants to be and who every woman wants to have. His campaign for the Old Spice product has been most entertaining and humorous, even his quotes are amazing. He has been booming the internet with his presentation of Old Spice.

As you can clearly read from my paragraph above, I have been writing about the man on the motorcycle rather than the product itself. So to me this is a weird strategy for advertising, but it's effective and it catches the attention of the general public. I believe that people will just buy this product because they are entertained on how the Old Spice was presented, I mean I would too. Their competitor Axe uses women, a desire of men, for there campaign. I think it's a great strategy, but I gotta say, Old Spice was way more original and their humor was awesome! Plus they kept me wanting to watch more, while I can easily predict that Axe will have an ad involving a man and how its product can woo women.

So in a way, logos was an appeal in this ad. Even thou the product's claims are outrageous, their approach was very logical. I mean we, as men, all want to be perfect, especially for the ladies. It's absurd to be perfect but hey, we all try right? And what's more reasonable was who they chose as their spokesman, Mustafa. Mustafa was a former wide receiver in the NFL; I mean what's more manly than an all-American football star, that was a rhetorical question! Secondly, this ad does appeal to pathos. It appeals to the audience with great persuasion, aiming for the attention of men and women everywhere. Men should buy it because it makes them more of a man, supposedly. But hey maybe the product will give men confidence, through seeing this ad we may start to be more extroverted. The power of persuasion should not be underestimated! I do agree that this ad does appeal to ethos. Although there's no reliability that this product can do all it states in it's exaggerated claims. It is endorse by a celebrity, especially one with great charisma. For this ad the speaker is the one with the power, not the product. He has complete control over his audience because he is able to catch your attention. And if you can remember the product and retain what he has said, then he has definitely done his job.

I believe that pathos was the strongest element in this ad, just simply by looking at this ad you can tell. A buff man on a motorcycle, definitely a great way to persuade the audience. For men, it's the idea or envy and for women, it could be the lust...eh? The message is that using the product will make men smell like a man, as if they know what the smell of men is. Well this ad is meant to catch and entertain it's viewers. What the man say made not relate to what the product can actually do, it is, however, comical to watch. It just makes you want to follow this campaign and cheer it on. I think that this ad is highly effective, but not so much the message, I mean I just loving watching the commercials. But I don't know if I would really buy this product. Well I do hope that Old Spice will make more commercials like this one.