While searching online for propagandas, I read some that involved North Korea. Then I found a really interesting article about a music video that reopened North and South Korea's history of war. At first I was shocked to see such pretty women in such a way. But as it turns out, they had a message embedded in one of their songs. The artists are a popular all female singing group known as 4minute. Their song that was causing a minor commotion in Korea is titled "HuH". The lyrics in the song can be heard in a way that's boasting South Korea's constitutional democracy. The words of the song state that they can do "anything" and can't be controlled. It seems that they were targeting North Korea's communistic government negatively. Although the broadcast was not as affective as they wanted to be, their message was still clear. That the life style and health of the South is much better than up North. But even before this song, tension was already built from their history of war. And North Korea has threatened South Korea multiple times before. One threat was that they would make Seoul, the capital of Korea, into a "sea of flames". I'm glad that the South used a more nonviolent approach to try to counter North's threats. But they are just worsening the tension, thus provoking North Korea.
It was quite a clever idea to use the media to make South Korea seem like the place to be. Because Korean pop culture is well known in all of Asia, and is gradually spreading in America. Many Asian Americans in my community know more Korean pop stars or famous actors and actresses than they do for any other Asian stars who are out of the U.S. So in other words, South Korea has the international advantage when it comes down to the media. And using idolized singers is one of the perfect ways to show their advantage. It may catch the attention of some North Koreans and attract them to switch sides. Many things are possible when you use media to attract certain audiences, especially if the South showed that they have more liberty.
Well there are no doubts that propaganda techniques have evolved. It's because times have changed and technology now has a large influence in our lives more than ever. Like using music rather than posters is a major shift. I do hate that music is used in this matter because I see music as an escape, especially from politics. But I also think that propaganda is something that is clever and that I actually wouldn't mind reading. The majority of the citizens don't think much about it. And the messages that are of propaganda today relates to government issues such as political leaders, the economy and human liberties. Just as the song pokes fun at the North Korean leader, their economy and how the South has more freedom for it's citizens. So as of 2010, for this propaganda, the quarrel is between North Korea and South Korea.
I can completely agree with you. Regardless of what side it takes, music should not dip its feet in the world of politics for multiple reasons. Music is a form of entertainment, which is just a fancy little word for "distraction."
ReplyDeletePlus, global politics is such a fickle thing to discuss that it would actually do more damage for a musician to comment on than good.
Good analysis! =)
Andy I really like how instead of viewing a text as commercials or print ads you saw it as a song. Also, I think in this day of age, music is one of the most powerful infuences on kids our age so you definatey dirrected to the right audience!
ReplyDeleteMusic is a huge influence used by the media, but I don't think it should ever be used in a way that thickens the tension in politics, especially when it could provoke the start of a war; not smart on the artist's part. You picked a good example to talk about though, it was very interesting!
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